Thursday, February 15, 2007

What a Saab Story

Take a look at this press release from our friends at Saab:
Convinced of the jet-like performance and endurance of its products, Saab Automobile USA is announcing that it will offer a free new Saab to any U.S. customer who covers the distance of one million miles (or more) in a Saab that he or she originally purchased new.

Do you realize what Saab is admitting to here? They're admitting to the fact that their reliability/longevity is so limited that it is safe proposition to replace any of their cars with a million miles on it.

Is this some sort of reverse psychology? This is like McDonalds offering a million bucks to anyone able to truthfully say (as judged by polygraph) that the best meal they've ever eaten in their life was under a pair of golden arches.