Showing posts with label things that go vroom in the night. Show all posts
Showing posts with label things that go vroom in the night. Show all posts

Thursday, February 15, 2007

What a Saab Story

Take a look at this press release from our friends at Saab:
Convinced of the jet-like performance and endurance of its products, Saab Automobile USA is announcing that it will offer a free new Saab to any U.S. customer who covers the distance of one million miles (or more) in a Saab that he or she originally purchased new.

Do you realize what Saab is admitting to here? They're admitting to the fact that their reliability/longevity is so limited that it is safe proposition to replace any of their cars with a million miles on it.

Is this some sort of reverse psychology? This is like McDonalds offering a million bucks to anyone able to truthfully say (as judged by polygraph) that the best meal they've ever eaten in their life was under a pair of golden arches.